INTERFACE RESEARCH & STRATEGY: CURRENT PARTNER CONSULTANTS 2011

 

Chris Martin Murphy, Managing Director, Research/Strategy Consultant - QPMR 

B.A. & M.A. (Hons) History (Cambridge, UK); Fellow of Royal Society of Arts (FRSA)

Chris has 40 years experience in marketing, advertising and research (36 years designing quantitative research and 18 years conducting qualitative research).  In early 1998, Chris founded Interface Research & Strategy and The Financial Research Company. Chris consults to clients on business development, product, distribution, branding, marketing, communications and research, and regularly speaks and holds workshops on these topics. Chris’s category experience includes airlines, alcoholic beverages, automotive, charities, computers, decoration, electronics, employment and training, entertainment, fashion, financial services, food, furnishings, grocery chains, hardware stores, hospitality, internet, leagues clubs, legal services, media, medical insurance, pet food, pharmaceutical, property, publishing, retail music, shopping centres, software, sporting goods, telecommunications, toiletries, travel and weight control.  His hobbies include photography, playing golf, and playing blues and rock music live, and he is currently a judge of the Tamworth Songwriters Association Awards and the Effies (Advertising Effectiveness Awards).

 

Philip Sheldon – Research/Strategy Consultant

B.A. (Double Hons) English Language & Literature, Drama & Theatre Arts (Birmingham)

AGSM (Associate of the Guildhall School of Music and Drama)

Philip left a less than promising acting career for advertising – at Benton & Bowles, then BMP then O&M in London, where he was Senior Board Planner working on Beecham, Polaroid, Seagram Europe and Shell International, and won the Francis Ogilvy Award for outstanding achievement. Philip started as Planning Director of DDB Sydney in 1989, and then moved on to Strategic Planning Director of Weekes Morris Osborn DMBB, Clemenger BBDO, and Leo Burnett. He set up Storymining in 2003 to discover the story that is inherent and unique to each brand alone. Philip has worked across many categories, including alcoholic beverages, automotive, financial services, FMCG’s, professional services, telecommunications, and tourism. Other brand experience includes American Express, AMP, Aussie, Australian Tourism, GE Money, Perpetual, Qantas, Sydney Olympics (he named mascots Syd, Milly and Olly) and Westpac. Since 2003, he has judged the Advertising Effectiveness Awards every year but one (when he won!). His interests include reading, cooking, ballet and theatre.

 

Sarah Wrigley, Research Consultant – QPMR

Bachelor of Management Studies (Waikato, NZ) , GAICD

Sarah has worked in Australia for over 20 years, with experience in a range of industries and research projects. She started her career in Australia in 1986 with Competitive Edge Marketing before moving to A.C. Nielsen for 9 years in 1990. Sarah established her own company, Gundabluey Research, in 1999, and began consulting to The Financial Research Company in early 2000.  Amongst Sarah’s past clients are companies such as Dulux, ICI Australia, Caltex, Arnotts, BASF, Australian Tax Office and Hills Industries. She currently works with National Australia Bank (specifically their quarterly and monthly business survey of economic conditions), State Library of Victoria and the National Library of Australia, and with clients of Interface Research & Strategy and The Financial Research Company.  Sarah is also Chairman of the Warrandyte Community Bank and has recently completed her Company Directors Course, enjoys golf, and is a keen All Blacks supporter.

 

Jennifer Kluck, Research Consultant – QPMR

B.Ec. Japanese (Western Australia) Graduate Dip. Comm. (UNSW)

Jennifer commenced her research career in 1989 at BHP Steel as research analyst.  In 1992 she became project manager for qualitative and quantitative research at Austin & Partners, with Colgate Palmolive and State Bank of NSW as primary clients.  1993-1996 Jennifer was account director at CM Research in Sydney, working on Colgate-Palmolive, Quality bakers, NSW Lotteries, Coty, Email, Air New Zealand, Lever-Rexona and MBL.  She then spent 2 years as account director at The Leading Edge, working on NRMA, Benckiser, Coca-Cola, Carter Wallace and Kelloggs, before establishing her own freelance consultancy in 1998.  Jennifer is a qualified QPMR, and is multilingual. Her major preoccupations outside of research are her four children.

 

 

Stephen Prendergast, Quantitative Research  Consultant - QPMR

B.AppSc. (Hons.), Uni. Of Melbourne, B.Bus. (Marketing), Monash University

Stephen has 20 years experience in market research, and was previously with Open Mind Group, Wallis Consulting Group, DBM, Millward Brown and Sutherland Smith. Prior to that, Stephen was a management consultant with KPMG and a paint development scientist with Dulux Australia. He is well known for his thoughtful use of mathematical and statistical models as a bridge to better decision making, and has applied these to customer service and loyalty studies, advertising response, brand health tracking and time series analysis, customer segmentation, data mining and demand estimation models including choice modelling, conjoint and simulated test markets.  He has received post-graduate training in choice modelling, marketing models, general linear models and structural equation modelling. Stephen has also lectured at 2nd Year Undergraduate level on Marketing Models and Market Research at Monash University, and has written articles on Statistics and Marketing support software for ‘MacNews’.  Stephen has an honours degree in Applied Science from University of Melbourne and a Marketing Degree from Monash University, and is a Qualified Practising Market Researcher (QPMR) and Member of the Australian Marketing Institute.

 

Beth Dungey, Research Consultant – QPMR

B.Comm. (UWA); B.A. Industrial Relations & Psychology (UWA)

Beth Dungey commenced her career at Ogilvy & Mather Advertising in Perth, Western Australia in 1986, then became market analyst and customer research co-ordinator for SGIO in Perth in 1988-92. In 1992, Beth joined R&I Bank, which became BankWest, where she was market research manager. While at BankWest, Beth designed research to develop new home loan, business banking and credit card products, as well as research into brand image, customer profiles and communications, customer satisfaction and employee attitudes. Beth has chaired the AMSRS WA Committee and led 20% growth in WA members.  Motherhood, market research & sleep occupy Beth 24 hours a day.

 

Maggie Wilkins, Research Consultant – QPMR

B.A. English & Social Theory (Sydney), M.A. Mass Communication (Macquarie)

With more than 25 years of research in Australia, the United Kingdom and Singapore/Malaysia, Maggie is one of the most experienced researchers in this country.   As Wilkins Research, she now prefers to specialise in qualitative research.  Maggie was trained by Hugh Mackay, and has since worked as a consultant on ‘The Mackay Report’ social research.  She has conducted many studies for consumer products, financial services, health insurance, leisure, travel, computers, media and entertainment, public utilities, and State and Federal government.  Maggie has lectured in Market Research at UTS.  Her interests include swimming, travel, theatre and tennis, which she plays with great regularity and skill.

 

Bopha Roden, Research Consultant

B.Sc. Mathematics & Statistics (Melbourne); B.Bus. Marketing (Monash)

Born in Cambodia, and fluent in French, Vietnamese and English, Bopha became consumer marketing manager for Cadbury Schweppes in 1987, specialising in segmentation, advertising and new product development research.  She also managed B2B research for the Commercial Division of Telecom Australia.  Subsequently, as research manager of AGB McNair (now A.C. Nielsen) her clients included Telstra, Cadbury Schweppes, Kiwi Brands and ANZ Bank.  In 1995 Bopha set up her own consultancy, KBR, and since 2000 has worked on a number of our projects.  Bopha's interests include cooking, eating and drinking in moderation, and golfing and swimming to reverse the effects of fine dining.