The Financial Research Company has now provided research and strategy consultation to 72 leading financial services institutions or companies since it was established in January 1998.

The Financial Research Company provides its clients – through research and the strategic recommendations following that research - with absolute confidence that their products and services will satisfy customer needs well enough to succeed profitably in the marketplace.  

Using high quality research techniques and very experienced senior researchers, The Financial Research Company develops recommended marketing, distribution and communication strategies capable of maximising the market success of its clients.

The Financial Research Company provides its clients with the hierarchy of their customers' needs; the drivers of brand, product and service choice; the key issues with the most potential to affect their business and market share; and the key offers or propositions they should make to their customers.  The company also consults to its clients on branding, marketing, product development and communications.

Chris Martin Murphy is managing director and principal and works with very experienced independent research consultants on appropriate projects.  These experienced consultants include Chris Martin Murphy, Philip Sheldon and Jennifer Kluck in Sydney; Sarah Wrigley, Stephen Prendergast and Bopha Roden in Melbourne; and Beth Dungey in Perth.