Brand

Awareness, Image, Reputation, Familiarity, Relevance, Positioning, Proposition, Personality, Functional & Core Values

Distribution/Staff

Branch; Mobile; Mail; Telephone/Call Centre; Internet/Website; Intermediaries (Advisers, Brokers, Agents, Third Parties)

Product/Service        

Concept; Features; Attributes; Benefits; Comprehension; Usage; Competitiveness; Pricing; Profitability; Customer or User Value Propositions & Proof Points

Customers/Clients/Shareholders

Attitudes; Issues; Identity; Usage; Service Satisfaction; Loyalty; Retention; Acquisition; Cross-Selling; Relationships; Segmentation

Communications

Awareness; Recall; Message; Clarity; Comprehension; Impact; Tone; Personality; Relevance; Appeal; Motivational Ability of Advertising, Mail, Brochures, Telephone, Internet, Other